Pink Salt Restaurant

Pink Salt  was a new food venture from Palita Sriratana of Hi Palita (@hi.palita). After being selected to be one of 9 vendors at Chicago’s newest Food Hall, Palita needed branding to stand out, be memorable and tie back to her Thai origins. With such beatuiful dishes, her branding had to carry an equal femininity with boldness.
The food at Pink Salt focused on Thailand’s Northeastern Isaan cooking- bringing a plate full of new flavors to Chicago’s Fulton market district. 

“Pink Salt comes from the unmatched elegance of feminine energy and gritty courage (salt).
Palita Sriratana
What we did:

Branding, signage, menu design, print, packaging, collatorall

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