As the world began to slow down, stress levels were at an all time high, and people found themselves unsure how to emotionally manage and cope. Hertz founder Francesca decided it was perfect time to expand her business from a yoga and meditation service to a product line bringing soothing oils, candles and crystals to the homes of so many people stuck in quarantine. As she started to rethink her brand, expanding into a consumer goods world, she realized the importance of branding and came to us hoping to revamp Hertz into something that would better connect with her audience on both a service and product level.

What we did:

Messaging, Branding, Print, Experiential, Signage, Email Campaigns, In-Store Branded Assets, Social, Photography, Menu Design, Website, Marketing campaign, Collateral.

the brand

The name Hertz is derived from the meaning “frequencies”, something important to connecting both internally and externally within meditation and yoga practice. Knowing the importance of evolution, growth and movement with this audience we designed the logo concept to visualize a sense of movement and radiation.
Hertz’s color pallet was inspired by soothing eucalyptus plants and gentle rose quartz. Both items used spiritually in meditation for Francesca. These colors welcomed a relaxed state of mind, and their more muted tones elevate the brand keeping it professional but allowing us to use eye-catching color blocks.

grounded but not granola

Humble and down to earth in what they do and how they help others, but showing up with taste, class and professionalism.

mature but not boring

Here for people who are ready to take the practice seriously with proven techniques and guidance infused with genuine love and personality.

Human but not dilettante

Independently founded as a small, femal, Black-owned business, but here to create a big difference and infuse real change.

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