Mr. Summer is a swimwear brand that sells playful shorts for confident fellas. As a company founded in Calgary Canada, the duo behind Mr. Summer are all too familiar with swimwear being not just a summer-time trend but something people also rock in hot tubs at their local ski resort. Mr. Summer is a lifestyle encouraging adventure, play and a little bit of cheek.

The Mr. Summer brand had gained some popularity over the years with their quality product, but the founders admittedly rushed their original logo to meet high demand. With more time and funding behind them, they wanted to re-look at their brand and make it one they could be proud to associate with their clothing. 

Our goal with the branding was to maintain the feeling that Mr.Summer had already created, it couldn’t deviate too much from where they were at because they had a bit of a loyal following. However, their audience had shifted in a way, focusing more on direct consumer purchases rather than through various retailers. We knew we had to keep their playful and approachable tone while elevating it slightly to feel more like an independent clothing brand.