Hi Palita

Hi Palita is a personal branding project for Chicago culiary chef Palita Sriratana who owns local Chicago Thai restaurant Pink Salt.  
After leaving the pharmaceutical industry, to pursue her passion for cooking, Palita needed a brand to establish herself among the food industry scene in Chicago. 
Palita wanted her look to marry her personal aesthetic, allude to her Thai cooking ingredients (and heritage) while also having a simple look that could be carried through her future restaurants. 
(Palita has a scarred finger, that goes numb when she cooks)

what we did

Messaging, branding, print, messaging

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